A new online tool designed to allow truck buyers to customize features and specifications for a variety of commercial applications has been introduced by Navistar International Corp. The OEM is making its new “truck configurators” available for International ProStar, DuraStar and TerraStar models.
“We know that an increasing number of customers in the commercial truck industry are researching their product wants, needs and desires online before visiting a dealership,” said Michael Cerilli, vice president, marketing, Navistar. “It’s all about empowering the user to spec their desired truck with the click of a mouse. The more we can provide useful tools to aid in their purchase process, the more likely we are to earn their business.”
The configurators allow customers to virtually design, build and customize an International Truck’s cab, exterior, interior, powertrain and more. The new tools build on earlier versions adding high-resolution, 3-D images, additional spec’ing options and an improved user experience and interface.
To start, users select their cab type and bumper-to-back-of-cab (BBC) length followed by options for bumpers, mirrors, aerodynamic package and other exterior features. Next, a preferred powertrain configuration is selected, including engine, transmission and axle options. Finally, there’s a prompt to select an interior trim and creature comforts. When complete users may request a pricing quote, schedule a test drive with their local dealer, share their spec’d truck with their local dealer or view new and used truck inventory meeting their specifications.
“We’ve seen great results for the configurators in beta testing,” said Bryan Sorensen, director, digital marketing, Navistar. “Users who engage with the tools are spending twice as long on the site compared to those who don’t use the configurator. Our dealerships, too, are reaping rewards, as the online truck configurator is spurring potential customers to visit their local International Truck dealerships and learn more about our offerings.”
In the coming months, Navistar plans to offer configurators for additional models in International’s lineup of Class 4-8 commercial trucks including the International WorkStar and International LoneStar.