Inside the Mack Customer Center in Allentown, Pa., a new Mack Shop location is now carrying a full assortment of Mack-branded merchandise. The 850 sq.-ft. store will be open 10 a.m. to 4 p.m. Monday through Friday, offering a wide selection of merchandise and featuring an array of collectible historic Mack die-cast models. The store is co-located within the Mack Customer Center, a product review and test track facility and the Mack Museum, which houses a collection of historical documents, vehicles and artifacts from Mack’s history as a heavy-duty truck manufacturer since 1900.
“As the fourth location in the U.S., the new Mack Shop is a logical expansion for our merchandising business,” said Steve Tercha, director of marketing and brand development. “More than 9,000 people visited the Mack Customer Center and Museum in 2012 alone, and we are excited to be able to meet the demand for Mack merchandise for visitors who love the Mack brand.”