Old World Industries acquires Victory Blue

Old World Industries acquires Victory Blue

Old World Industries, LLC has acquired Victory Blue, a Dallas-based diesel exhaust fluid (DEF) company. The asset purchase included seven production facilities throughout the U.S. Kal Mahmood, Old World Industries’ president and chief executive officer, said that this acquisition would bring about improved distribution efficiencies, and allow the company to be better poised to service the growing demand for DEF through all sales channels.

Due to environmental regulations that began in 2010, the use of DEF is required in most diesel vehicles and off-road equipment. Over the next 10 to 15 years, as older diesel vehicles are rotated out of the market and replaced with more advanced engine platforms, annual DEF consumption is expected to exceed two billion gallons, as reported by Integer Research.

Charles Culverhouse, Old World Industries’ vice president of global DEF business, said that the acquisition was a strategic initiative that would significantly accelerate the company’s growth plans within the North American marketplace.

“Combining these assets with our existing infrastructure solidifies Old World’s position as the largest DEF marketer in North America,” Culverhouse said.

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