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Omnitracs unveils new logo

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David Sickels is the Associate Editor of Tire Review and Fleet Equipment magazines. He has a history of working in the media, marketing and automotive industries in both print and online.

Following the 2020 acquisition of SmartDrive, Omnitracs has recently launched a rebrand, including a new logo. According to the company, The new logo is a shutter made up of six “z” figures in the shape of an “O” to encompass the company’s focus on workflow, compliance, safety, productivity, data analytics, and routing and dispatching.

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