Omnitracs introduces predictive modeling solution for truck driver retention
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Omnitracs introduces predictive modeling solution for driver retention


Omnitracs has announced the launch of its ELD Driver Retention Model, a predictive modeling solution that allows companies to identify and retain truck drivers who are most likely to voluntarily leave their jobs.

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In 2015, industry-wide driver turnover reached 95%. Google estimates the cost of onboarding to be around $5,000 per new driver. With the ELD Driver Retention Model, fleet owners and managers can, for the first time, proactively engage at-risk groups with targeted remediation programs and reduce turnover in the highest risk groups by up to 80%, Omnitracs said.

“The Omnitracs ELD Driver Retention Model allows fleets of all sizes to reap the benefits of predictive modeling to prevent driver turnover and address the root causes of voluntary termination,” said Brad Taylor, Omnitracs’ vice president of data and IoT solutions. “In a 500 driver fleet, preventing just half of the voluntarily turnover in the most at-risk group of drivers saves nearly $29,000 per month in direct hiring costs.”


According to the company, Omnitracs ELD Driver Retention Model uses the extensive data that companies are already collecting through electronic hours-of-service (HOS) applications to detect subtle changes in driver habits, which can then be key indicators of their desire to voluntarily leave their jobs. These individual driver logs produce more than a thousand pieces of data related to hours worked, customer site delays, lack of hours and amount of activity on the clock. The ELD Driver Retention Model can leverage not just Omnitracs’ own HOS data, but HOS data generated by competitive solutions.

Omnitracs says it also arms users with the knowledge and techniques to enable fleets to manage fatigue at the driver and organizational level. Users can proactively engage drivers through training and intervention programs to increase driver safety and satisfaction, improve driver-manager relationships and ultimately prevent driver turnover. Truck drivers who attend sleep classes and participate in intervention programs consistently show improved productivity and safety outcomes. Those drivers are also 30% less likely to voluntarily terminate their employment, have half as many loss-of-control accidents and five times fewer “run-off-road” accidents, compared to drivers lacking sleep education, according to Omnitracs.


Omnitracs ELD Driver Retention Model was designed for any size fleet using electronic HOS management applications, and is available now.

Fleet Equipment Magazine