Omnitracs unveils new data navigation solution

Omnitracs unveils data-driven navigation solution

Omnitracs, LLC, has announced the addition of Omnitracs Navigation to its growing portfolio of solutions. Omnitracs is a provider of fleet management, routing and predictive analytics solutions, and their new Omnitracs Navigation solution uses “Big Data” collected from more than 250,000 customers contributing over four billion data points.

Omnitracs lists the features and capabilities of Omnitacs Navigation as the following:

  • Data Publishing—all of the data is stored onboard with Omnitracs as the data publisher. Updates are sent to the unit automatically as the data changes so that the unit is always current. By leveraging traditional data, (e.g., posted speed and traffic light locations) combined with real-time data, (e.g., current traffic and weather conditions), and Big Data (how a particular road is used at a certain time, and “black spot” high frequency accident zones), Omnitracs Navigation delivers a more consistent, predictable, and accurate plan for maximizing the road network.
  • Actionable Data—data is pulled from Omnitracs telematics units to build statistical models that create an enhanced, truck-preferred network that is constantly pushing new and actionable data to drivers. More than turn-by-turn instructions, the tool is constantly updated to ensure that drivers have a remarkably better and safer navigation experience.
  • Driver Community—Omnitracs Navigation is the first tool to have a closed-loop feedback mechanism, which brings driver feedback into the data-editing process and gives them an opportunity to improve their navigation experience, along with the navigation experience of fellow drivers. The loop is closed by informing the driver of how his or her feedback was used, leading to improved driver satisfaction and retention by acting as the driver’s trusted advisor.

“Navigation has evolved with the advent of smartphones and GPS devices, and the days of folded paper road maps are gone,” remarked Rick Turek, chief navigation scientist at Omnitracs. “However, we know that current and hybrid systems aren’t yet perfected and still struggle in keeping data current—imagine not knowing that a new road has opened up or that a road’s name has changed; these are the types of things that can easily frustrate drivers. Omnitracs Navigation is the next generation navigational solution that delivers current and actionable data so that drivers can do their jobs more safely and efficiently.”

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