It’s cliché to talk about how quickly the world moves today, but it’s none-the-less true; especially in the heavy-duty trucking and media industries. Whether you’re a fleet manager or a magazine editor, we can all agree that our professional lives are experiencing communication overload. Phone calls, emails, texts, tweets, likes—the messages are never-ending, and it can all get in the way of what’s important: The hardworking truck equipment that keeps your business moving.
That’s why Fleet Equipment is turning on its out-of-office messages, setting voice mails and hitting the road, cameras in tow, to talk to the industry’s best and brightest equipment manufacturers and bring you an inside look at trucking’s latest and greatest. We’re calling it Fleet Equipment’s On the Road, a video web series that follows my truck traveling exploits and gives you an all-access pass to the latest industry events, equipment ride and drives and truck executive interviews. By the time this magazine hits the streets, there will be three episodes under our belts already:
- Visit the Mack Customer Center and take a ride in the Mack Granite outfitted with the new Mack mDrive HD automated-manual transmission, while getting the inside scoop from Mack Vice President of Marketing, John Walsh;
- Sit shotgun in Freightliner’s Inspiration Truck, the first licensed autonomous commercial truck to operate on an open public highway in the United States, and sit down with Martin Daum, president and chief executive officer of Daimler Trucks North America; and
- Hit the road in Kenworth’s Icon 900 reward truck and hear how Kurt Swihart, Kenworth director of marketing, expects drivers to respond when they’re behind the wheel of this big, bad trucking beast. (Coming soon!)
We’re keeping a running archive of all episodes. Be sure to keep it tuned to:
The fun doesn’t stop with those three episodes. We’re just getting started. Already hard at work on our next episode, we plan to keep our cameras close as we head out onto the open road to stay on the forefront of the equipment that can improve your fleet.