Online presence: Johnson Refrigerated Truck Bodies

Building an online presence: Johnson Refrigerated Truck Bodies case study

Johnson Refrigerated Truck Bodies (JRTB) showcases the real value of its product offerings. It’s not often that an announcement about a redesigned website gets our attention. In the case of JRTB, however, we couldn’t help but take note of the elements that the manufacturer of temperature-controlled composite truck bodies included in its revamped Internet presence.

While the JRTB website has streamlined functionality and updated aesthetics, its real value lies in access to information. Included are a locations directory, an expanded image gallery offering enlarged views of key vehicle components, details on aftermarket parts, product manuals and brochures, and the latest on FleetWise, the company’s service network.

“Our customers can also easily find more information on innovations exclusive to Johnson Refrigerated Truck Bodies,” says Mayo Rude, vice president of sales and marketing. “Ultimately, a website is an extension of the customer support we strive to provide.”

Earlier in the year, we also had an opportunity to see first hand what JRTB has to offer. At the 2014 NTEA Work Truck Show, the company displayed its latest truck body models and other advanced technologies. Included were the Guardian LT reach-in with fiberglass composite compartment doors on each side of the body, and a low ground-to-floor height built for foodservice and delivery fleets.

There was also a Blizzard XL model used in walk-in applications to handle pallet, case and cart loading needs that features fiberglass composite interior and exterior surfaces, and that can be specified with up to three temperature-controlled zones. Both display models were also fitted with the company’s Arctic Therm interior liner and LED lighting.

JRTB’s Key Fob locking system was also front and center at the company’s display. The system allows drivers to lock and unlock the doors on the truck and body remotely, and is integrated into the exterior lighting system on the chassis for security and safety.

A hallmark of JRTB remains its all-electric refrigeration systems, which include the four models in the AE Series with free-hanging cold plates and cold plate blower systems with automatic defrost. Also offered are four EMX Series models with cold plates and evaporator-blowers for air circulation and optimal temperature recovery after door openings. Included is the highest capacity ElectriMax system.

JRTB continues to improve its all-electric refrigeration technology with new condenser fans that provide better air flow and a move to standardize the use of PLC (programmable logic controller) technology on all condensing units for 2015 to enhance compressor cut-in and cut-out setting accuracy. GPS and modem functions in the system will also allow fleets to monitor functions online.

“All-electric refrigeration systems provide an alternative to diesel powered systems,” Rude relates. “These zero emissions solutions can save the average operation over $6,000 per year in operational expenses compared to traditional mechanical refrigeration systems.

“All of the technologies that we incorporate into our truck bodies and refrigeration systems stem from a focus on providing operational efficiency,” Rude continues. “In particular, since becoming a wholly owned subsidiary of Great Dane we’ve been able to incorporate the same high pressure foaming system that the trailer manufacturer uses in its refrigerated products to provide a higher thermal performance rating and a more structurally sound design.”

The framework for the JRTB Blizzard model’s wall and roof panels is made of welded steel that is completely covered in foam insulation and fiberglass. A composite thermal break is placed between the steel frame and the interior wall and roof panels to create a non-conductive barrier between structural components and interior panels. This method of bonding of the composite exterior skin and interior liner to the foam insulation adds strength within the entire panel.

Rude also notes that JRTB continues to work collaboratively with Great Dane engineering to develop truck body enhancements that add value for customers. Additionally, beyond product designs, its relationship gives its light- and medium-duty fleet customers access to the extensive Great Dane branch and dealer network for sales and service support.”

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