Optronics International is introducing new lamps that display stop, tail and turn lights with integrated graphics. The new lamps merge brand identities into the lighting design.

GloLight technology allows Optronics to consolidate even complex graphics into the functional operation of the lamps, the company say. The new lamp’s traditional LED-style lens pattern surrounds the logo graphic in the middle of the lamp. The GloLight logo portion of the lamp illuminates when operating in its standard function as a tail lamp, and when the lamp’s turn signal or brake functions are in operation, all portions of the LED lamp brighten.

The company also worked with several OEMs during the development of the lamp, including Vanguard National Trailer Corp. and Miller Industries.

GloLight technology can be used in both red and white or a combination of both. Lens striations can also be used to achieve unique and complementary visual effects.