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Parade has announced the integration of its capacity management solution with the BrokerWare TMS software from 3PL Systems. Together, these logistics software providers help freight brokers digitize operations, deliver on customer expectations, and further digital transformation initiatives of their customers. Re-utilization of carriers is more efficient for the freight brokerage and helps improve their relationship with those carriers. Parade uses the BrokerWare TMS load history to help brokers build rich carrier profiles to find the best carriers for a lane; brokers can add these quality carriers to their preferred carrier list. Better carrier profiles let brokers personalize a list of loads available to each carrier, saving the carrier time and effort, the company noted. Carriers can easily find and book a load they like
. The integration sends the load information back to the TMS. When it’s easy to re-use carriers, and both the brokerage and carrier are happy to work together, a deeper business relationship grows.