I’ve never seen anyone beat up a truck as much as Phil Hall. The Peterbilt medium-duty segment manager pounds on the grill, punches the kick plate, stands on the cupholder and slams the door—all to prove a point. The newly unveiled Peterbilt medium-duty lineup is tough, and the new Class 7/8 Model 537 and Model 548 and Class 5/6 Model 535 and Model 536 are built to last.
“We’ve been building medium-duty trucks for 25 years, and of all the trucks that we built, 95% are still in service,” Hall said during a press conference at the Texas Motor Speedway. “That tells us that some of these trucks are going into their fourth lifecycle, and that’s a great testament from the continuous improvement, quality and the durability of our trucks and our processes that we have in our manufacturing, engineering and design.”
Hall noted that the medium-duty lineup’s human-centered design is propped up by five key pillars: uptime; efficiency; versatility; technology and productivity. In the video above, Hall walks us through the product highlights.
“We couldn’t come up with all of these ideas and solutions without the customer’s input,” Hall said. “We engaged the customer throughout. That result is the medium-duty truck that we have today. We set a new standard for the new medium-duty market and not just for the first life cycle, but many multiple life cycles for the future.”
Watch the video above for the hands-on medium-duty details, and Hall’s energetic product walk around.
More medium-duty details
There was plenty to talk about here. In this bonus clip, Jake White, product marketing manager, Peterbilt, talks about the medium-duty Model 535 truck.
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