Electrification: it’s all the rage right now. OEMs are talking about it, component suppliers are talking about it, fleets are talking about it, and we’re certainly talking about it here on Fleet Equipment.

There is a lot of excitement in the air, but also a lot of questions. And this was the subject of a recent Thermo King webinar, hosted by Paul Kroes, the company’s market insights leader for North America.

Paul took some time to discuss some of the biggest issues in electrification, from infrastructure and regulation to vehicle and battery development to when it will all make sense from an ROI perspective. And of course with this being Thermo King, special attention was paid to the refrigeration side of things.

Listen below, and click here for more episodes of Fleet Future.