The company attributes the spike in site traffic to new built-in search engine optimization and increased social media activity with content marketing and search engine AdWords.
Hansen says Premier has also updated its logo and branding images, as well as its territory and distributor maps. Notable updates to the site include the new 820ELA Saf-T-Latch, along with product filters for pintle hitches and jacks.
There is also a “Get a Catalog” feature where site visitors can view or download a digital version of the catalog. A physical copy can also be sent.