Propane Autogas launches new brand identity campaign

Propane Autogas launches new brand identity campaign

The Propane Education & Research Council announced its first-ever logo and brand identity made specifically for propane autogas: Propane Autogas Clean American Energy. Sometimes referred to as liquefied petroleum gas, LPG, or propane, propane autogas is the term coined for the alternative fuel when used for transportation.

According to the council, in order to solidify propane autogas as the official name of the popular alternative fuel, the propane industry commissioned PERC to develop a single symbol and identity. With this branding, PERC also hopes to build a brand that advances propane as an increasingly abundant, American-made energy source, it said.

“Last year we debuted a new propane logo to better showcase propane in many of the other industries where it’s used every day,” said Roy Willis, PERC president and chief executive officer. “The propane autogas mark is an extension of that same brand, but serves an important role in the on-road industry: It brings consistency in what our industry, manufacturing partners, and customers call this popular alternative fuel at a time when sales are rapidly growing and when alternative fuels are becoming more widely adopted.”

Fleets that operate propane autogas vehicles can now place the logo on vehicles, dispensers, tanks and marketing materials to help showcase the fact that they’ve chosen a clean, American-made fuel, said the council.

“Propane autogas use is on the rise because it offers fleets a lower total cost-of-ownership, while also improving air quality and increasing use of our nation’s own energy resources,” Willis said. “Propane-autogas-powered vehicle sales are projected to see substantial growth in 2015, so the time was right to create a logo that would give proper notoriety to the thousands of fleets using the fuel today.”

To receive a free download of the Propane Autogas Clean American Energy logo and usage guidelines, email Jessica Haynes.

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