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Ram Commercial introduces new programs to improve ease of upfitting


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Ram Commercial has announced two new programs, Ram Augmented Reality Upfit Configurator and Q Pro, to assist commercial upfitters, dealers and customers in viewing, certifying and installing truck-mounted products.

Introduced late last year, the Ram Augmented Reality Upfit Configurator is a computer-generated visual program allowing upfitters and dealers to virtually showcase a number of solutions to customers. Perspective buyers have the opportunity to virtually walk around the vehicle and even view inside to assess the various options via computer simulation. Originally offered on the Ram ProMaster full-size van, the configurator has now expanded to the Ram ProMaster City vans and the entire Ram Chassis Cab line (3500, 4500 and 5500).


Q Pro is Ram’s new qualification process for upfitters to certify their product with Ram engineering. Q Pro allocates Ram engineering resources to survey, make recommendations and certify upfitter products. Once certified, the upfitter can use Ram’s Q Pro co-brand to help market their product and customers can rest assured their new truck and upfit meet the highest standards.

“The commercial truck segments rely heavily on customer options, reliability, and ease of conversion and no one does it better than Ram,” said Mike Manley, head of the Ram brand for Fiat Chrysler Automotive. “As part of continued improvement, Ram Commercial addresses all three areas with the introduction of Ram Augmented Reality Upfit Configurator and Q Pro while maintaining industry leadership for ease-to-upfit on our Chassis Cab trucks and ProMaster vans.”



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