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Samsara: Data shows the pandemic has accelerated digitalization


David Sickels is the Senior Editor of Fleet Equipment. He has a history of working in the media, marketing and automotive industries in both print and online.

Samsara has released new data that the company says reveals how industrial organizations are experiencing an accelerated digital transformation, sparked by COVID-19.

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A recent McKinsey & Co. survey found that organizations speeded the digitalization of their customer interactions, supply chain interactions and core internal operations by three to four years, acting 20 to 25 times faster than expected in enacting these changes.

Using cohort analysis to control for growth in customer count, Samsara says it analyzed aggregated data from thousands of customers to reveal how organizations in physical operations are experiencing this accelerated digital transformation. The company says key findings from this analysis include:

  • Samsara saw an 80% increase in API pings to its Connected Operations Platform from January 2020 to March 2021, signaling that organizations are looking for new ways to break down data silos, customize their tech stack and boost productivity through automated workflows.
  • Similarly, among a different sample cohort of thousands of customers, Samsara saw an 18% increase in overall usage of its mobile driver app and a 45% increase in usage of its digital Documents feature from January 2020 to March 2021. The pandemic accelerated the adoption of these tools by both employees in the field and back-office—who are embracing the benefits of increased productivity and efficiency with the move to “go paperless.”
  • Looking at an industry-specific subset of its customer base, from September 2020 to March 2021, Samsara saw a 20% increase in the number of transportation and warehousing customers within this cohort connecting their operations on the cloud by using our solutions across three or more distinct areas. This reveals how cloud-based digitalization is expanding beyond vehicle telematics (where it first began with automatic on-board recording devices and electronic logging devices) into operational areas like site security and equipment monitoring, where organizations are modernizing their technology stack and looking for ways to make that expansion smooth by using a single cloud-based platform.

To read the complete analysis of this data, click here.



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