Shell Rotella will offer customers carbon-neutral lubricants for heavy-duty engines in North America.
Existing products from the company, Shell Rotella T6 Full Synthetic and Shell Rotella T5 Synthetic Blend engine oils, will now be carbon neutral as a step toward Shell’s target to be a net-zero emissions energy business by 2050 or sooner, the company says.
Globally, Shell says it aims to offset the annual emissions of more than 52 million gallons of advanced synthetic lubricants, expecting to compensate around 700,000 tons of carbon dioxide equivalent (CO2e) emissions per year, which is equivalent to eliminating the CO2e emissions generated when driving a gasoline-fueled 2021 Ford F-150 more than 1.5 billion miles, the company says.
The company says it plans to do this by using more recycled content in its bottles, by using electricity from renewable sources in its plans, and through buying and selling carbon credits.
Throughout 2021, Shell Rotella says it will be informing customers on the benefits of choosing a carbon neutral product, including through a virtual panel discussion in partnership with Advanced Clean Tech News (ACT News) and the North American Council for Freight Efficiency (NACFE). Further details surrounding the virtual panel discussion will be released closer to the panel date. In addition, the next version of Shell Starship, a hyper-fuel-efficient Class 8 tractor-trailer, will be launching later this year to further test lower fuel consumption, reduce CO2 emissions and continue to deliver on improvement in freight-ton efficiency for on-highway transportation, the company says.