Alliance Truck Parts Archives - Fleet Equipment Magazine
Alliance Parts opens first standalone store in Mexico

Alliance Parts, a brand of Daimler Trucks North America (DTNA), expanded its retail footprint with the opening of its first standalone store in Mexico, in the municipality of Escobedo, Nuevo León. The store, which is operated by the Difrenosa dealership, launched this month and features Alliance Parts for all Freightliner trucks. The Alliance Parts store

Daimler Trucks N.A. appoints Stefan Kürschner as CFO

Daimler Trucks North America (DTNA) has appointed Stefan Kürschner to the role of chief financial officer. Kürschner’s appointment to CFO is effective May 1. He will retain his role as a member of DTNA’s eight-member operating committee and report to Jochen Götz, executive vice president, finance and controlling at Daimler Trucks and Buses. A replacement

Alliance Parts adds new locations, product lines

Alliance Parts, a brand of Daimler Trucks North America (DTNA), has recently opened several new locations, including its 100th location in Lexington, South Carolina. Alliance Parts’ retail footprint is complemented by an increasing portfolio of parts. Recently opened Alliance Parts retail channels include locations at the following dealerships: Boston Freightliner in Brockton, Mass.; Camions B

Behind the brands: How DTNA decided it was time for a market strategy change

“They’re going to know that a major change is coming.” That thought nagged the minds of Daimler Trucks North America’s (DTNA) executives last August as David Carson, then president of Western Star, stood between a gleaming red Western Star 4700 chassis and a Freightliner EM2 upfitted for utility applications, and addressed the North American trucking

Watch: Daimler Trucks North America NACV announcements

At NACV, Daimler Trucks North America’s leadership team rolled out several announcements and product updates. President Roger Nielsen provided a brand overview to kick off the OEM’s press conference. Western Star President David Carson detailed the Enhanced 4700 and gave a glimpse into the future of Western Star products. Daimler Trucks North America SVP Richard

Improving the service experience to keep trucks productive

Twenty-four hours. That’s the amount of time that Stefan Kurschner is fixated on as he steps in front of the collected North American trucking business press. Stefan, as Daimler Trucks North America (DTNA) senior vice president for aftermarket, faces a rapidly evolving, customization-demanding environment: truck service. “This is the last shiny truck you’re going to

freightliner new cascadia
Daimler Trucks details digital solutions, distribution network to improve service experience

Daimler Trucks North America (DTNA) announced several significant updates that aim to positively impact the customer experience. Enhanced digital solutions, a new parts distribution center, and a new retail strategy will benefit customers at every touch point and will help DTNA realize its vision of achieving 24-hour or less repair time. Related: Click here to

Watch: Alliance Truck Parts talks market strategy, new retail space walk around

At a press event held in Yountville, Calif., Stefan Kurschner, senior vice president of Aftermarket for Daimler Trucks North America announced that Alliance Truck Parts is positioning itself for growth in the market with more than 15 new product lines scheduled to launch over the next several months, as well as new retail locations both

Alliance Truck Parts expands exhaust product line, includes bellows

Alliance Truck Parts, provider of replacement parts for the commercial transportation industry, has expanded its exhaust product line to include torsional and standard bellows. Suited for the heavy-duty market, Alliance bellows are the first true all-makes product of their kind in the industry. The new Alliance bellows are Tier 4 compliant and are built to meet

Alliance Truck Parts Bellows featured
Alliance Truck Parts launches online parts cross-reference tool

Alliance Truck Parts, an aftermarket parts brand for the commercial transportation industry, launched a new online parts cross reference tool. The web-based tool consolidates data from the OEM and independent manufacturers, creating a single point of access that allows customers to find the right Alliance truck part for their specific truck make and model, the

Alliance Truck Parts launches second annual Fan Friday

Alliance Truck Parts announced that, in honor of The Alliance Truck Parts Racing Team and Brad Keselowski, driver of the Alliance Truck Parts No. 2 Ford Fusion, completing a successful year in the 2014 NASCAR Sprint Cup Series, Alliance will once again launch its Fan Friday promotion. Every Friday, from Nov. 21, 2014, through Feb.