Mitchell, Axalta partner to launch training program for commercial truck repairers
The companies say the program will help repairers streamline the appraisal process for medium- and heavy-duty trucks.
Axalta unveils new logo for its Imron brand of coatings
Axalta Coating Systems has announced a new visual identity for its Imron brand of polyurethane coatings for commercial vehicles. The new visual identity will primarily consist of a new logo, seen right, and a new brand identity. “I am excited to launch the new global branding for one of the most recognized commercial paint brands in the industry,”
Paints, finishes protect against corrosion, brand erosion
An exciting, bright coat of paint can do wonders for a truck. In many ways the finish is the “face” of the fleet—carriers want to make a good first impression and there’s no better place to start than the appearance of the trucks to strengthen the fleet’s brand. Beyond the surface value, a truck’s paint and
Axalta Coating Systems celebrates 150 years
In 2016, Axalta Coating Systems celebrates 150 years as a company; the manufacturing company was born in 1866 in Germany. “All of us at Axalta are excited to reach this important milestone in the history of our company,” said Axalta chairman and chief executive officer Charlie Shaver. “Over the next 12 months we will celebrate our
Axalta Coating Systems paints a picture of its new Power Tints
Joseph Wood, global vice president for Axalta Coating Systems, Commercial Transportation Business, details Axalta’s new tints for its Power Tint color line. Watch the video above and then visit Fleet Equipment‘s MATS Product Showcase for even more videos.
Fleet color and paint finishes that impress
Most fleets take great pride in the condition of their on-highway trucks, and why not? They are moving billboards that can reveal a lot about the fleet. A good-looking truck is a great on-the-road ambassador. Conversely, trucks with excessive signs of wear, like rust, fading paint finishes or nicks and dings, don’t leave a good
The finishing touch: Paints and finishes that ‘wow’ and protect
Those smooth lines. That clean finish. Is there anything more inspiring than a beautifully finished truck ready to hit the road and get the job done? In today’s trucking industry, a well-maintained truck finish reflects the detail-oriented, hard-working philosophy of the fleet. But every day your rolling road warriors are fighting a battle against road
