Premier Manufacturing Archives - Fleet Equipment Magazine
Minimizer Holdings renames itself High Bar Brands, LLC

The holding company formerly known as Minimizer Holdings, LLC, has been renamed High Bar Brands, LLC. “The combination of our sales and marketing teams was an important step in the process of integrating our two companies into one,” High Bar Brands CEO Christopher Thorpe said. “We launched new websites for both companies in 2020 and

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Premier Manufacturing sees more traffic following website redesign

Premier Manufacturing says website traffic is up six-fold since launching its redesigned website on July 1. The company attributes the spike in site traffic to new built-in search engine optimization and increased social media activity with content marketing and search engine AdWords. Hansen says Premier has also updated its logo and branding images, as well

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Premier Manufacturing hires new chief operating officer

Oregon-based Premier Manufacturing has hired Matt Weinmann as its new chief operating officer. Premier Manufacturing was acquired by Minimizer Holdings, LLC in January. The two companies are working to leverage each other’s strengths with a go-to-market strategy that satisfies fleets, OEMs and distributors, the company says, and Weinmann’s experience will help facilitate this expansion. Weinmann

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