How Daimler Truck N.A. maps out a product strategy during a time of trucking transitions
The buzz of electrification in trucking continues to build as electric trucks roll into applications. While EV headlines continue to dominate (guilty as charged), diesel is still king of the road for the foreseeable future. Diesel development continues as the industry faces down another round of GHG emissions regulations in 2024, and diesel will play
Detroit Active Side Guard Assist improves safety during low-speed turns
Detroit announced the addition of Active Side Guard Assist (ASGA) to the Detroit Assurance suite of safety systems to improve safety in low-speed, passenger-side turns. Planned for production beginning Sept. 1, ASGA detects moving objects in the path of a right-hand turn at speeds below 12 MPH and applies the brakes, which improves safety at
Western Star expands 49X heavy haul, construction capabilities
Western Star announced new options available on its 49X model that will widen coverage for heavy haul and construction applications. First, Western Star introduces the optional Power Hood for the 49X, designed to allow for higher horsepower and more cooling for set-forward front axle configurations. Made from the same impact-resistant, durable, lightweight molded resin material as
EV charging infrastructure installation case study: Daimler Truck North America
We’ve talked enough about electric truck charging infrastructure installation. It’s time that we see it in action. That’s why Amped Host David Sickels and I connected with Nate Hill, director infrastructure and eConsulting, Daimler Truck North America, who talked with us from DTNA’s Electric Island, a large public charging site for medium- and heavy-duty electric
What does today’s truck data access mean for future truck connections?
While the trucking industry has talked broadly of “connecting to the truck,” relating it to the same way a smartphone operates, the truth is that it’s been somewhat limited, either by hardware or platform or the opportunity to physically connect to a truck. Now, Daimler Truck North America is signaling a future where connections are
Easing truck data integration headaches: Inside the DTNA, Platform Science Virtual Vehicle
I’ll be the first to admit that we talk about truck data integrations too broadly. We toss around terms like API and cloud access, but fleets know that getting data from one company and into the hands of another is easier said than done. Truck data integrations can be painful. They’re complicated to start with,
Balancing today’s diesel truck demands with tomorrow’s EV potential
“If you can’t get excited about the future of trucking, you must be dead.” Daimler Truck N.A. CEO and President John O’Leary has a point. Every aspect of trucking is exciting right now, but that excitement is spread across the emotional spectrum. Electric and automated trucks awaken the imagination as fleets usher in the beginning
The biggest heavy-duty truck equipment stories of the year
I’m going to do something surprising. This list will not feature any electric truck headlines, despite the topic owning 2021 headlines. It’s not that I’m turning a blind eye to it. My counterpart in content crime, Mr. Sickels, named decarbonization as the Fleet Equipment’s Truck Equipment Trend of the Year last week. It’s more than
Daimler Truck takes its first step as an independent company
Following the spin-off from Daimler AG, today’s first day of listing on the Frankfurt Stock Exchange denotes Daimler Truck’s embarkment into unrestricted entrepreneurial independence. In a press release, the truck manufacturer noted that this is probably the most important milestone in the company’s history. In the future, investors will have the opportunity to invest directly
Daimler Truck CEO talks zero-emission ambitions, supply chain strains and the value of vocational trucks
Daimler Truck North America President and Chief Executive Officer John O’Leary is a busy man, especially so on Daimler Truck’s Capital Market Day Nov. 11. Even after spending untold hours speaking from Stuttgart, Germany, to investors about the future of the company, O’Leary was still happy to sit down with the media to help us
Behind the suspension scenes of the Western Star 49X, 47X
When a new truck is launched, we just see the end product. What took years to develop is introduced in an instant, but there’s plenty that goes on behind the scenes. Truck OEMs and suppliers collaborate on equipment specs and options, tinkering with different types of designs and components. In the case of Western Star’s
Daimler Trucks N.A. announces partnership with American Center for Mobility
Daimler Trucks North America (DTNA) announced a three-year, $3 million partnership with the American Center for Mobility (ACM). DTNA will use ACM’s facility in suburban Detroit to provide its customers and dealers the opportunity to experience the company’s latest in-vehicle technology from its Detroit, Freightliner, Western Star, Freightliner Custom Chassis Corporation (FCCC) and Thomas Built
