Western Star Archives - Page 5 of 10 - Fleet Equipment Magazine
Western Star produces 200,000th truck

Western Star recently celebrated the production of its 200,000th truck with an event at its Portland Truck Manufacturing Plant. The 2020 4700SB truck rolled off the assembly line and was delivered to customer Joe Johnson Equipment of Innisfil, Ont., in a March 5 ceremony attended by Western Star executives, Portland Manufacturing Plant employees and customer

Daimler Trucks launches enhanced Express WriteUp app

Daimler Trucks North America LLC has announced the launch of its second-generation Express WriteUp mobile application. In addition to enhancements to speed the repair order process, Express WriteUp2 helps service advisors and customers adhere to social distancing guidelines established by the CDC, DTNA says. Since its 2017 introduction, DTNA says Express WriteUp has enabled Freightliner

Daimler Truck Financial offers new finance program for Freightliner, Western Star construction trucks

Daimler Truck Financial (DTF) is rolling out a new finance program for Freightliner and Western Star vocational trucks in the construction segment. This new option offers qualified buyers up to 120 days to make their first payment. In addition to the 120 days to first payment finance option, DTF has several vocational-specific finance alternatives and

Behind the brands: How DTNA decided it was time for a market strategy change

“They’re going to know that a major change is coming.” That thought nagged the minds of Daimler Trucks North America’s (DTNA) executives last August as David Carson, then president of Western Star, stood between a gleaming red Western Star 4700 chassis and a Freightliner EM2 upfitted for utility applications, and addressed the North American trucking

Western Star previews new vocational truck

Western Star has announced plans to release a new vocational truck this summer. “When developing new products, we first evaluate what our customers need, and apply our vocationally-focused design and development expertise together with our global technology and engineering resources to create a solution that will benefit our customers’ profitability,” said David Carson, Daimler Trucks

Gallery: News and photos from Work Truck Show 2020

Fleet Equipment visited the 20th anniversary of the annual NTEA Work Truck Show in Indianapolis to catch up on all the latest news and equipment from the medium-duty, vocational and construction segments. Check out photos and all the news from the show below. Cummins displayed its medium-duty B6.7 and L9 engines, both of which will

DTNA aligns Freightliner, Western Star vocational and on-highway segment strategy

Daimler Trucks North America LLC announced to its Freightliner and Western Star dealers that it is reshaping its product strategy, and sales and marketing teams into a segment-based business structure. DTNA says the move better positions the company to serve both the on-highway and vocational segments in which Freightliner and Western Star brands compete by

Watch: Daimler Trucks North America NACV announcements

At NACV, Daimler Trucks North America’s leadership team rolled out several announcements and product updates. President Roger Nielsen provided a brand overview to kick off the OEM’s press conference. Western Star President David Carson detailed the Enhanced 4700 and gave a glimpse into the future of Western Star products. Daimler Trucks North America SVP Richard

Western Star brings tough to technology

Just because a job is hard doesn’t mean that the solution has to be. The Western Star team tackles it from all angles.

Watch: Is this the future of vocational trucks?

During a recent press event, Samantha Parlier, vice president of marketing and product strategy for Western Star, walked us through the concept designs created for its Vocational Truck of the Future Challenge.

Watch: Western Star 4700 enhancements walk-around

Earlier this year, Western Star announced a number of new enhancements to its 4700 series trucks. Watch the video here for a full walk-around of the new enhancements led by Samantha Parlier, vice president of marketing and product strategy for Western Star.

Watch: Western Star, DTNA aftermarket executives talk meeting vocational demands

During a recent press conference, Western Star Trucks President David Carson took the stage to provide a market and product update. You can hear all of the details in this video.