Alliance Truck Parts launches second annual Fan Friday
Alliance Truck Parts announced that, in honor of The Alliance Truck Parts Racing Team and Brad Keselowski, driver of the Alliance Truck Parts No. 2 Ford Fusion, completing a successful year in the 2014 NASCAR Sprint Cup Series, Alliance will once again launch its Fan Friday promotion. Every Friday, from Nov. 21, 2014, through Feb.
Western Star announces limited-edition 2015 calendar
Western Star‘s new 2015 limited-edition calendar “Tough Challenges vs. Tougher Trucks” shows readers the kinds of extreme tasks a Western Star can encounter and overcome on a daily basis, said the manufacturer. The calendar incorporates illustrations from artists Eric Larsen of Portland, Ore. and Kyle Raetz of Mason, Mich., and design studio ilovedust of London
Detroit announces new medium-duty engines
Photo caption: Martin Daum (center), president and chief executive officer of Daimler Trucks of North America, announced the Detroit DD5 and DD8 medium-duty engines. Daimler Trucks North America (DTNA) announced that it will offer Detroit medium-duty engines beginning in 2016. The new engines, branded the Detroit DD5 and DD8, will allow DTNA to further expand
Inside the Western Star 5700XE
Western Star recently announced the 5700XE – a new truck designed with aerodynamics in mind, while still maintaining that signature Western Star look. You can read all about it in our feature story focusing on the truck with insight from Michael Jackson, general manager, Western Star Trucks. Before you do that, check out this cool
Western Star debuts 5700XE
Western Star has just made a major announcement—its new 5700XE model—and customers were involved in the designing. According to Michael Jackson, general manager, Western Star Trucks, “We started our interviews with customers with a series of focus groups at the Mid America Truck Show in 2009. We also conducted quantitative research of highway customers, working
Western Star launches new mobile-friendly website
According to the company, in response to rising mobile Internet usage, Western Star has refreshed www.WesternStar.com with an emphasis on creating a mobile-friendly user experience. From any mobile or tablet device, Western Star fans and customers can now easily access information about Western Star 4700, 4800, 4900 and 6900 truck models. The new Western Star
Detroit Virtual Technician achieves 100,000th installation
Daimler Trucks North America (DTNA) celebrated the 100,000th installation of its proprietary Detroit Virtual Technician remote diagnostic system. Since its launch in 2011, Detroit’s Customer Support Center has personally assisted more than 13,000 customers with actionable and detailed service recommendations, said the company. Virtual Technician reduces downtime and decreases maintenance costs by providing a technical
Western Star offers Neway ADZ suspensions
Western Star Truck Sales Inc., is now offering Neway ADZ Series heavy-duty drive axle air suspensions by SAF-Holland as an option for Western Star 4800, 4900 and 6900 truck models. The ADZ Series suspensions feature a streamlined design that has reduced weight by more than 220 lbs. per axle (compared to previous models). The new,
Trending truck equipment: Tracking the hottest industry trends
Last month, the Fleet Equipment team set off on a whirlwind trade show schedule that put us at three different shows in four weeks—the NTEA Work Truck Show in Indianapolis, Ind., the TMC Annual Meeting in Nashville and finally, the big one, the Mid-America Trucking Show in Louisville, Ky. Spend even a couple minutes walking
Western Star rolls out a sneak peek of the new Transformers 4 Optimus Prime truck
Western Star Truck Sales Inc. is showcasing the newest star in its family, a powerful new Optimus Prime truck. The truck, which will star as the heroic lead in the upcoming “Transformers: Age of Extinction” movie, will be on display at the Western Star booth at MATS. Show attendees will have the opportunity for an
Western Star offers new stainless steel options from Dieter’s Truck Accessories
Western Star Truck Sales Inc. announced that Dieter’s Truck Accessories has developed more than 20 new stainless steel aftermarket accessories exclusively for Western Star trucks. Many of the new accessories will be on display in the Western Star booth during MATS. The new accessories will withstand the toughest of applications while adding even more character
Photos from the Work Truck Show floor
This week in Indianapolis, the Fleet Equipment staff took in the sights and sounds of the NTEA Work Truck Show. We’ve been posting the latest news as it was released at the show. Here we’ve collected a small sampling of the coolest equipment and booths on the show floor.
