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Time to take truck data rights seriously

Jason Morgan is the editor of Fleet Equipment. He has more than 15 years of B2B journalism experience covering the likes of trucking and construction equipment, real estate, movies and craft beer industries.


Let’s get a hard data truth out of the way: You probably don’t own your truck’s data. You know those giant end-user license agreements (EULAs) that you scroll through and accept? Yeah, those are reason you don’t own your truck data. But you should have a say (a BIG say) in how that data is used. Right now, there are conversations happening in the industry between OEMs, suppliers and telematics solutions providers about who has rights to the data that the truck is generating. Do you notice an important and relevant party missing from that conversation?

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That’s right! You!

The future of how truck data is used is being decided today, and you, as the fleet that’s putting the truck through its paces, NEED to be in the conversation. This is important. (So important that I’m using all caps, and I hate all caps.) The problem is that it’s complicated. You’re a pro at running trucks, but when people start throwing out terms like “anonymized, aggregated data,” it can be intimidating.

To gain perspective on where the data usage issue is in the industry, and tips for how fleets can talk about it without getting lost in the techno jargon, I connected with Neil Cawse, chief executive officer, Geotab, for part two of our data-driven conversation. Watch the video above for all of his insight.


And don’t forget to watch part one!

Before diving down the data usage rabbit hole that Neil and I often find ourselves tumbling down, we talked the latest trucking technology trends and the solutions that fleets can put to work right now. Click below to watch that video.

No script? No plan? No problem. Welcome to Fleet Equipment Unscripted—the video interview series that connects you with the greatest minds in the heavy-duty trucking world.

Bookmark the Fleet Equipment Unscripted page to catch all of our Unscripted episodes, and subscribe to our newsletter by clicking here to have the latest news and in-depth trucking stories delivered straight to your inbox.


Fleet Equipment Unscripted is sponsored by Hendrickson.



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