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The test of time: Why durability drives success

What does it take to face down uncertainty? To diversify and stay on top of the industry’s ebb and flow? It’s equal parts ideas and vision mixed with a hefty helping of grit; durability to weather the oncoming storm. To learn more about Minimizer’s approach to delivering on its product promises even in the toughest of times, we connected with Steve Hansen, the company’s director of marketing. Check out the interactive story above, or the instructions for how to navigate it below.

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How it works: Click the image above to start reading and navigate the story by clicking the “Next Page.” If you get lost or want to go back to a specific page, you can use the arrows on the sides of your screen to navigate or click the nine-square button at the bottom of the screen that says “Toggle Thumbnails” and take control of your journey.



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