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Thermo King launches elite service delivery model

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Jason Morgan is the editor of Fleet Equipment. He has more than 14 years of B2B journalism experience covering the likes of trucking and construction equipment, real estate, movies and craft beer industries.

Thermo King has announced the launch of Blue Track by Thermo King, a new elite and standardized service excellence model that the company says will soon be integrated into participating dealer locations. By the end of 2020, nearly all regions within North America will have Thermo King Blue Track dealer representation, the company said.

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Thermo King’s Blue Track dealers will implement standardized and enhanced service offerings that include proactive and transparent customer communications, triage and express services, dwell time monitoring, parts inventory management and extended dealership hours.

“Since last year, several of our Thermo King dealers have adopted elements of the enhanced service delivery model into their dealerships through a pilot program,” said Mark Nyman, channel excellence leader for Thermo King Americas. “We wanted to be sure that the solutions we were offering truly addressed our customers’ needs—their demands have changed and it’s important that we continue to adapt to meet their needs.”

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