Stay with me here: Truck data is important. Not only in the “it powers your dashboards so that you can make better decisions” way but also in the “you’re the fleet operating the truck and generating the data so let’s make sure you get the most out of it” way. There are potential shifts in how you’re able to access the data on the horizon. As Neil Cawse, chief executive officer, Geotab put it at Geotab Connect, the company’s annual conference that was held earlier this month:
“The future [of truck data] belongs to OEMs… It’s about making sure we have the data available for fleet KPIs. Geotab has had 20 years of experience [providing solutions], so we see ourselves as the glue between the OEMs and the customers. Given the work we’ve done to solve problems for our customers; given the work we’ve done to sit with fleets and understand the data they need and when they need, we want to work very closely with OEMs to make sure we take our knowledge to them to explain what data we need to get.”
Three of the trends that today’s truck data is driving are: integrations; fleet operation improvements; and sustainability. I caught up with Cawse for his take on how he sees data impacting these trends. Watch the video above for his take on what fleets should be aware of as the truck data landscape evolves.
No script? No plan? No problem. Welcome to Fleet Equipment Unscripted—the video interview series that connects you with the greatest minds in the heavy-duty trucking world.
Bookmark the Fleet Equipment Unscripted page to catch all of our Unscripted episodes, and subscribe to our newsletter by clicking here to have the latest news and in-depth trucking stories delivered straight to your inbox.
Fleet Equipment Unscripted is sponsored by Hendrickson