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How truck tire data tells an application story

Jason Morgan is the editor of Fleet Equipment. He has more than 14 years of B2B journalism experience covering the likes of trucking and construction equipment, real estate, movies and craft beer industries.


Data is simply the representation of activity in digital zeroes and ones. So, what if you could leverage it to better understand your truck tire activity–from how they perform in their application to wear patterns and reasons for removal? That’s information that you could act on to boost your bottom line. You know how huge tire expenses are. Now is the time to take control of them.

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But how do you do it?

To answer that question, I connected with Shaun Hartoog, advanced customer consulting, digital solutions specialist, Dana Inc., which offers its Rhombus Tire Analytics platform. We talk tire data collection, identifying tire trends and how you can make solutions work for your fleet. Watch the video above for all of the info.

No script? No plan? No problem. Welcome to Fleet Equipment Unscripted—the video interview series that connects you with the greatest minds in the heavy-duty trucking world.

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