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TruckLabs launches TripDynamics truck driver retention software


Managing Editor of Fleet Equipment Magazine

TruckLabs announced TripDynamics, a gamified software platform for driver engagement, real-time feedback and MPG performance measurement.

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TruckLabs says its software uses telematics, machine learning and cloud computing to create a fair and competitive means of measuring fuel efficiency associated with driver behaviors. 

According to the company, by categorizing driver performance by load type, equipment type, route-segment and direction, drivers can not only see what their own past-best performance has been under the same conditions, but also what their peers have accomplished under those same conditions. Driver performance is then ranked, segment by segment and run by run, to show how their performance is improving both against their own past performance and that of their peers.


TripDynamics also provides live, actionable, in-cab feedback to drivers, such as driving tips, equipment utilization and terrain strategy, while they still have time to make adjustments to improve MPG performance, rather than at the end of the week or month when it’s too late to change the outcome.



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