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Unscripted

Understanding the 2020 trucking market and what’s ahead in 2021

Jason Morgan is the editor of Fleet Equipment. He has more than 14 years of B2B journalism experience covering the likes of trucking and construction equipment, real estate, movies and craft beer industries.

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If you would have asked me what the trucking market at the end of 2020 would look like in March or April, my answer would have been something like this:

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Clearly not optimistic. And I would have been wrong. Like all things in 2020, the market was unpredictable. The shape of recovery has been compared with almost every letter in the alphabet, but we roll out of 2020 with headlines like:

A surprise to be sure, but a welcome one. To make sense of it all, I connected with Kenny Vieth, president and senior analyst at ACT Research, for the post-2020 market analysis and ask him to gaze into his crystal ball to see what’s in store for 2021. Watch the video above for all of the details.

No script? No plan? No problem. Welcome to Fleet Equipment Unscripted—the video interview series that connects you with the greatest minds in the heavy-duty trucking world.

Bookmark the Fleet Equipment Unscripted page to catch all of our Unscripted episodes, and subscribe to our newsletter by clicking here to have the latest news and in-depth trucking stories delivered straight to your inbox.

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