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Watch: Believe it or not, here are the true truck tire costs of fuel efficiency

David Sickels is the Associate Editor of Tire Review and Fleet Equipment magazines. He has a history of working in the media, marketing and automotive industries in both print and online.

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Here’s the thing: Tire manufacturers could churn out heavy-duty truck tires that are far more efficient than what’s available today, but you probably wouldn’t want to equip the trucks in your fleet with them.

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