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Watch: The Rolling Resistance-Fuel Efficiency Target Conflict

Although tire manufacturers are making technological leaps in tire design and rubber compounding year after year, they all still face what they call the “target conflict” between mileage and rolling resistance. This means that improving one of these characteristics in the tire typically reduces performance in the other area. Is it possible to find a tire that’s the best of both worlds?

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David Sickels is the Associate Editor of Tire Review and Fleet Equipment magazines. He has a history of working in the media, marketing and automotive industries in both print and online.

Although tire manufacturers are making technological leaps in tire design and rubber compounding year after year, they all still face what they call the “target conflict” between mileage and rolling resistance. This means that improving one of these characteristics in the tire typically reduces performance in the other area. Is it possible to find a tire that’s the best of both worlds?

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Watch the video above to learn more, and click here for more episodes of On the Road.

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