Western Star previews new vocational truck

Western Star previews new vocational truck

Western Star has announced plans to release a new vocational truck this summer.

“When developing new products, we first evaluate what our customers need, and apply our vocationally-focused design and development expertise together with our global technology and engineering resources to create a solution that will benefit our customers’ profitability,” said David Carson, Daimler Trucks North America’s senior vice president of vocational sales and marketing. “We’re deeply committed to the vocational market and are looking forward to adding the toughest Western Star yet to our portfolio.”

The new Western Star truck is part of parent company DTNA’s recently announced segment-specific organizational strategy, changing its strategy from being organized around the Freightliner and Western Star brands to one that is focused on the on-highway and vocational segments.

You can read more about DTNA’s new strategy and what it means for the company and its products in our in-depth story here.

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