Why is fleet image so important?

Why is fleet image so important?

Sponsored by Premier Manufacturing Co.

The old adage “image is everything” rings true in the heavy-duty industry. The look of over-the-road assets is a direct reflection of brand, quality, and service.

Proper fleet maintenance is critical to safety, performance, driver retention, fewer in-transit pullovers, load protection, and profitability. A rig that looks good will also fare better with DOT inspections. Success with each of these critical fleet metrics starts with maintenance, but industry use of the term maintenance is now transitioning to a more pervasive stance: fleet image. Fleet image includes the traditional maintenance objectives of optimizing uptime and asset value, controlling costs, and protecting asset value. Still, it goes a step further by recognizing the importance of external and internal asset appearance and integrating this into maintenance programs. It’s safe to say a vehicle that looks good is being well maintained inside and out.

Performance and Appearance

Simply put, the better the trucks look, the better the overall perception clients have of the company that operates them.

When it comes to specifying exterior accessories, such as fenders and mud flaps, carriers need to ensure these items improve performance, provide functionality and durability, and enhance the overall appearance of the trucks. While impression may not always be top-of-mind, fleets need to remember that the look of their over-the-road assets—right down to the wheels—reflects directly upon them and their brand.

The Right Accessories

When choosing the right accessories, fleets look for the lightest, most durable, and longest-lasting products. When choosing fenders, consider that they should protect loads and equipment, improve fuel efficiency, and add to a truck’s appearance and lifespan. The right supplier and accessories can make all the difference. Minimizer offers poly fenders for most heavy-duty trucks and many trailers. The fenders not only look great and fit like a glove, but they’re nearly indestructible and stay looking great for years. Minimizer also carries a complete line of poly and metal fender mounting brackets, which hold up in the harshest work environments.

When choosing mud flaps, the same criteria holds true – they need to provide value, be durable, and long-lasting. Minimizer poly or rubber materials are strong and stay stiffer on trailers. They can also add value if carriers choose to use them to provide more information about the fleet. Minimizer can add fleet logos, telephone numbers, or website URLs on the flaps. The company has complete graphic services available for fleet designs and provides typesetting or proofing needs. It’s a good use of space when you consider that most trucks average 10 million views per year per truck driving down the road.

Nothing is worse than an ugly cab floor that stands out for all the wrong reasons – torn carpet, ripped rubber, stains everywhere. Numerous elements team up to ensure that the floor looks terrible the very second anyone steps foot in the cab. Whether it’s a driver’s boots, the food or drink they leave behind, or the elements that inevitably make their way inside the truck, it all costs a fleet money. The cost to replace or detail the floor is expensive. Minimizer floor mats are not, and they represent a significant problem-solver. The mats are custom molded to ensure a tight fit, and the tray system keeps the mess where it needs to be – on the mats. Cleaning is a breeze. Remove the mat from the cab, clean it with a pressure washer or a little elbow grease, and stick it back in. Numerous fleets that lease their trucks have saved tens of thousands of dollars by using Minimizer floor mats. They’re the perfect heavy-duty aftermarket accessory that will add value to any truck.

Lifetime Guarantee

Minimizer prides itself on producing top-quality products. As a result, the company offers a lifetime guarantee. For more information, visit www.minimizer.com.

This article was sponsored by Minimizer.

You May Also Like

What you need to know about wheel seals with RevHD

Brian Beathard, vice president, sales and marketing, RevHD stopped by the Babcox Media studio to talk about the importance of wheel seals. In addition to providing top wheel seal spec’ing tips, Beathard talked about the RevHD Rev Max wheel seal orange top plate, which the company says allows customers to see in an instant whether the


Brian Beathard, vice president, sales and marketing, RevHD stopped by the Babcox Media studio to talk about the importance of wheel seals. In addition to providing top wheel seal spec'ing tips, Beathard talked about the RevHD Rev Max wheel seal orange top plate, which the company says allows customers to see in an instant whether the seal needs to be replaced. The Rev Max seal also features a flex design, which helps to avoid common failures from docking the hub onto the spindle and cocking the seal in the hub bore.

Optimized: Know How to Plan When You Know What Parts Will Sell

The parts department is a busy, even chaotic place. There is never a shortage of things to worry about or issues to monitor. You got parts sales, team performance, deciding whether or not to eat your lunch while standing at your desk because, as you know, the parts business doesn’t take lunch breaks.  Speaking of

Brake pads you can be grateful for

As we make our way into the season of thanks and gratitude, we find ourselves appreciating the things that may frequently go unnoticed in day to day life. If you flip a lightswitch, the bulb comes on. And when you turn on the faucet, clean water flows from the tap. If you hit your brakes,

Less weight, more strength: How composite spring suspensions apply both benefits

Stronger. Lighter. It’s the dichotomy that nearly all fleets chase when it comes to spec’ing new equipment. This lean, mean spec’ing strategy can boost efficiency and provide equipment longevity. When you think about suspensions for demanding applications, tried-and-true steel spring suspensions spring to mind. (Pun intended.) But what if there was another way–a suspension that

Protecting both sides of the trailer floor is the best way to combat corrosion and maximize service life and it’s one company’s mission to solve this industry problem

Trailer manufacturers are always looking for ways to combat corrosion by using alternative materials and coatings. Rockland Flooring has come up with a combination of products that will preserve the wood, improve performance and extend service life. With Rockland Flooring, obtaining quality service and trailer flooring does not mean having to break the bank. In

Other Posts

Case Study: New Cab Climate Solution Greatly Reduces Idling

Wheeler CAT Fleet Manager Scott Cline wanted to reduce the engine idle time racked up by the fleet’s service trucks when technicians were out on jobs.  Idle time was averaging 34% across the truck fleet, with some trucks hitting 50% idle time. The numbers were driving up fuel costs and increasing engine maintenance and downtime. 

10 ways predictive maintenance with telematics data can boost fuel efficiency

With fluctuating fuel costs, a predictive maintenance program with telematics data can provide substantial fuel savings to reduce operating costs. Proper vehicle maintenance is essential for the safe and efficient operation of your fleet. But did you know that it can also improve fuel economy by as much as 5% to 10%? Not only that,

The five most frequently asked bearing maintenance questions

Bearings play a crucial role on all wheel ends to keep your loads rolling, and they need maintenance TLC just like any other truck component. Bower has been producing bearings since 1907, so they’ve seen it all in the field. Today, Bower Heavy Duty Bearings by NTN conducts in-field bearing maintenance training for fleets to

Troubleshooting common issues with heavy duty clutch bearings

We get it. Your wheel bearings are not at the top of your fleet inspection checklist, but just like your engine, transmission, or tires, ignoring proper maintenance procedures of your wheel bearings can cause damage. The failure of your truck’s clutch bearings, for example, could sideline it and potentially cause further damage to the entire