Wix Filters showcases heavy-duty product line in latest fuel maintenance initiative

Wix Filters showcases heavy-duty product line in latest fuel maintenance initiative

With a 75-year history and foundation in the over-the-road market, Wix Filters is featuring its heavy-duty product line in a comprehensive fuel maintenance initiative. Given its range of heavy-duty customers, from small- and medium-sized fleets to light-duty larger vehicles, Wix saw a need to create a more expansive product line aimed at making these customers’ lives a little easier. The new product line includes filters, test kits, fuel water absorbers and additives.

“As the global filtration supplier, we developed an extensive offering of tank filters, test kits and water absorbers so our partners can better support their local and regional fleet customers,” said Edward Covington, vice president of quality assurance for Wix Filters. “By keeping diesel fuel clean of impurities, our heavy-duty customers see improved operational efficiencies, therefore reducing onboard fuel-related issues. In other words, our heavy-duty product line has everything our customers need to protect their investments.”

Wix’s heavy-duty product line includes:

  • XD (extended drain), XE (extra-efficiency) and premium filters capture dirt and help increase the life of fleet engines;
  • Diesel fuel test kits help monitor the health of fuel, allowing fleets to adjust fuel water absorbers, breathers and/or additives as needed, catching problems before they start;
  • Fuel water absorbers remove water from fuel before hitting filters and expensive injectors; and,
  • Additives treat fuel during cold weather.

“In a continued effort to provide ongoing training for our partners and distributors, we’ve developed tools for them to be able to talk about these heavy-duty offerings in an informed manner,” said Jeff Blocher, vice president of sales and marketing for Wix Filters.

According to the company, the new sales materials stem from the Wix 10 Training Program and include a diesel fuel education booklet, along with a poster that  explains why water is the enemy of these fuel systems. The materials are meant to build awareness of Wix’s heavy-duty product line while helping partners understand what questions they should be asking their customers. The new POS kit for partners, store owners and staff includes a countermat and a window cling/floor graphic.

You May Also Like

Commercial tire market cautiously recovering from 2023 challenges

To better understand commercial tire expectations for the remainder of the year, we spolke with Pierluigi Cumo, VP of B2B products at Michelin North America.

Michelin-truck-tires

Despite a tough commercial tire market in 2023 due to overstock and and the effects of a rubber-banding supply chain, some tire manufacturers are expressing a cautious optimism for stabilization and gradual recovery through the rest of 2024 and into 2025. North American fleets are focusing their efforts on operational efficiency and profitability amidst lower shipping rates.

Phillips takes two awards at Penske Supplier Conference

Phillips Industries was awarded both the 2023 Best Performing Supplier – Components Award, and the 2023 Best Innovation Supplier Award.

Phillips-two-awards-2024-penske-supplier-conference-600
SAF-Holland to build specialty fifth wheel manufacturing plant

After nearly 50 years and 3 million fifth wheels produced, SAF-HOLLAND will move production from Wylie, TX to the new facility, once complete.

SAF-HOLLAND-TX-fifth-wheel-plant-rendering
Dayton Parts offers new aftermarket products for Freightliner, Mack, Cummins and Hino applications

A new DPF differential pressure sensor, engine oil dipsticks and fuel injector wiring harnesses designed to match OEM spec.

Dayton-parts-releases-2-sensor-dipstick-harnesses
K&M Tire hires new executive vice president

In his new role, Jon Zurcher is expected to work with current leadership to strengthen and build on the company’s strategic plans.

KM-tire-Logo

Other Posts

Why fuel filtration science matters

Fleetguard shares the story of filtration science leading to a biodiesel solution with a seven-time increase in performance.

The trucking life of the internal combustion engine going forward

A glimpse into the fossil-free future of truck engines that run on everything from biodiesel to natural gas to hydrogen.

volvo-fuel-cell-1400
Bendix: Air disc brake production has doubled since 2018

Commercial ADB adoption rates in Class 6-8 vehicles are now up over 50% according to Bendix.

Bendix-Bowling-Green-ADB-air-disc-brake-doubling-production
East introduces new flatbed floor, tie down system

East says the new design results in a 10% increase in strength under a distributed load and 30% increase under a concentrated load.

East-Manufacturing-tie-down-system-new-flatbed-floor