Yokohama Tire Corp. announced that it will implement a price increase of up to 4% on all of its commercial and off-the-road (OTR) tires sold in the U.S., effective Sept. 1. Some in-line adjustments on consumer tires will also be implemented at the same time.
“We reluctantly took a first-step price increase in early 2017 in response to the escalation in operating and material costs that peaked in late 2016,” said Jeff Barna, chief operating officer of Yokohama Tire. “That modest increase left us under-recovered, hence requiring us to take further action.”