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Bridgestone Americas announced a minority investment in Yoshi. Yoshi is a last-mile delivery platform focused on car care services for consumer, fleet, and corporate customers. The new partnership will accelerate both companies’ ability to meet the needs of car owners through the expansion of convenient and contactless vehicle-related services brought directly to customers’ homes and workplaces, the company noted.
The partnership paves the way for Bridgestone and Nashville-based Yoshi to explore joint service offerings, including pairing Bridgestone’s company-owned retail service network and Firestone Direct mobile tire and services solution with Yoshi’s fleet of mobile service vehicles. Offerings currently available through Yoshi include on-site automotive refueling, car wash and detailing, oil changes, vehicle inspection and more.
This investment is another example of Bridgestone’s pursuit of concierge services for personal mobility and fleet customers, which includes the recently launched RESOLV platform for subscription-based vehicle maintenance, the company’s Firestone Direct mobile tire and services business and the recent investment announcement in Wrench.