Technician Recruitment

Technician Recruitment

Notes from the TMC Fall Meeting

Notes from the TMC Fall Meeting

At the TMC Fall meeting this past September, I extended my stay to take in the last session of the program, “Effective Employee Recruitment and Reten-ions Strategies.” The presenter was Mel Kleiman, president of Humetrics, an international recruiting, selection and retention consulting firm, and author of Hire Tough; Manage Easy, a best-selling book on the topic.

It was unfortunate that, due to its placement in the program, many fleet managers had left the meeting to return home. They missed Kleiman’s informative, insightful and entertaining perspective on the subject generally and his input about the challenges of recruiting qualified service technicians specifically.

Previously, I’ve discussed this subject at some length in this column, particularly as it related to new or inexperienced technicians, but (let’s face it) we can’t always afford to wait for the development time for this approach. From time to time, we need qualified, productive technicians to get the job done.

Listening to Kleiman reinforced the concept that recruiting qualified employees is more of a process than a project or a task. A project, characteristically, has a starting and an ending point and, typically, is temporary in nature.

If you wait until you have an opening or other need, you are more likely going to be limiting yourself to selecting from candidates who ‘need’ a job. The most qualified candidate is likely not in the job market but, rather, currently employed.

On the other hand, if you are constantly and systematically looking for qualified technicians, you are much more likely to find them when you need them. Or, as Kleiman might have phrased it, if you are looking for eagles, you are less likely to end up with turkeys.

Boiled down to its essence, this recruitment process is pure marketing – mixing product, pricing, place and promotion. Your product (the job) and pricing (its compensation) are the end game. The process is creating the right messages and delivering them to the places where you are most likely to attract the right people. However, in our business, fleet managers are typically better technicians than they are marketers.

The strongest message you can develop is: “This is a place where you want to work.” Again, with credit to Kleiman, “…people join companies; they leave managers.” If you can successfully create an environment/culture that values the individual contributions of your people, this message will be a direct outcome. This is, in itself, another process that lies beyond the scope of this column.

The next recruitment challenge is delivering this message to targeted audiences. Should you wrap it into a classified ad, for example? Who will you reach with that medium? Of course, the answer to that question is: “people looking for a job.” Does that group include the qualified technician you need? Maybe. But, more likely, that person is not in the job market because, if he or she truly is ‘qualified,’ he or she is currently employed. Yet, how many times are the classified ad departments of local publications one of the first calls we make when we have an opening to fill?

So, how do you reach the qualified technician? The short answer, says Kleiman, is referrals. And, he goes further to specify some promising sources, including people who have left or are leaving your company, new hires and existing employees.

There is far more to the process suggested here than can be developed here, but with one final nod to Kleiman’s expertise, I will close with this kernel: “Make it easy to get into your system, but if you don’t make your job hard to get, it has no value.”

Chuck Roberts is ASE’s executive director of industry relations.

You May Also Like

Want to know more about telematics?

Take our survey to tell us what you know, and what you want to know, about truck telematics—and win a gift card.

Take our survey to tell us what you know, and what you want to know, about truck telematics—and win a gift card. Take the survey here.

Watch: Finding the right truck tire balance with IMI

A look at IMI’s recently released its Equal Flexx wheel balancer, which reduces wheel end vibration and improves fuel economy and cost efficiency. Watch the full video here. Related Articles – Watch Fleet Equipment’s On the Road webseries – Are you ready for the ELD mandate? This infographic might help – Minimizer releases Slick Plate

Watch Fleet Equipment’s On the Road webseries

Fleet Equipment is turning on its out-of-office messages, setting voice mails and hitting the road, cameras in tow, to talk to the industry’s best and brightest equipment manufacturers and bring you an inside look at trucking’s latest and greatest. We’re calling it Fleet Equipment’s On the Road, a video web series that follows our truck traveling

Fleet Equipment On the Road Column
Are you ready for the ELD mandate? This infographic might help

Omnitracs LLC has created an educational infographic, entitled “ELD Benefits Beyond Compliance,” to provide fleet managers and drivers with pivotal information about the Federal Motor Carrier Safety Administration’s (FMCSA) highly-anticipated electronic logging devices (ELD) mandate. In advance of the mandate publish date, the easy-to-read infographic sheds light on benefits of the pending government regulation, while

Minimizer releases Slick Plate

Minimizer‘s new Slick Plate promises to get rid of grease. Made of poly plastic, the newest maintenance line product, the Slick Plate, removes the need for grease and prolongs the life of the fifth wheel. Less friction also makes for easier handling and maneuverability, the company explained. Related Articles – VDO TPMS Catalog features expanded REDI-Sensor

Other Posts
Bridgestone launches all-position steer radial

Designed for severe service and on-highway applications, the R244 All-Position Steer Radial Tire from Bridgestone Commercial Solutions was developed to meet the demands of dump truck and concrete mixer applications with trucks that spend a higher percentage of time in on-highway use. The tire’s wide base ribbed steer pattern, the company noted, performs in both

Mack delivers Capitol Christmas tree

After a journey of more than 5,000 miles, a Mack Pinnacle delivered the 2013 Capitol Christmas Tree to the U.S. Capitol. The tree traveled from the Colville National Forest in the state of Washington to the west lawn of the U.S. Capitol, making stops in communities across the country. The 88-ft. Engelmann Spruce was hand-selected

Mack Trucks named Stephen Roy North American president

Mack Trucks Inc. announced that Stephen Roy has been named president of North American Sales and Marketing, effective Jan. 1, 2014. Roy has led the company’s aftermarket business since 2008, and will succeed Kevin Flaherty, who is retiring after more than 40 years of dedicated service.

Freightliner Custom Chassis showcases bus chassis technologies

The newest version of the S2C commercial bus chassis from Freightliner Custom Chassis (FCCC) can be powered by a 300-HP Cummins ISB 6.7 engine rated at 660 lb./ft. of torque. The S2C chassis is designed for cutaway bus bodies.