Vipar Heavy Duty hires new director of business for Latin America

Vipar Heavy Duty hires new director of business for Latin America

Cinthya Rivera has more than seven years of experience in sales and market development, primarily in the commercial vehicle industry.

The Vipar Heavy Duty Family of Companies announced that Cinthya Rivera has joined its team as Director of Business Development for Latin America. VIPAR tells us Rivera has more than seven years of experience in sales and market development, primarily in the commercial vehicle industry. Her most recent position was sales manager for North America with TMD Friction. She is based in Puebla de Zaragoza in the state of Puebla in south-central Mexico.

“Today Vipar Heavy Duty is well established in Mexico with over 100 points of sale.  We are now ready to grow through expansion into the other Latin American markets. We are fortunate to be partnered with the strongest distributors in Mexico and many of our North American suppliers,” said Chris Baer, Vipar Heavy Duty president and chief executive officer. “We are expanding our footprint into Central America and Colombia through existing and new unique relationships to continue building the strongest and most progressive independent aftermarket network in the Americas.”

“Cinthya will play a key role in our strategic growth initiatives. She has exceptional skills in leadership, strategic planning, communications and relationship building,” Baer adds.

“Cinthya will be instrumental in growing business with our current Latin American distributors and supplier partners, while expanding our presence throughout those countries,” said Jim Pennig, Vipar Heavy Duty Family of Companies’ vice president of business development. “She knows the market, she knows the industry, and she makes a great addition to our team. We look forward to her contributions to our organization as we work together to further the success of our distributors, suppliers and end-user customers.”

Rivera graduated from Universidad Tecnológica del Centro de Veracruz with a degree in corporate development and innovation engineering.

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