Peterbilt celebrates Model 389 production milestone at Denton manufacturing plant

Massey Motor Freight will take home the 100,000th Peterbilt Model 389.

Published: Sep 25, 2023

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Peterbilt celebrated production of the 100,000th Model 389 at its Denton, Texas, manufacturing plant on September 7. The Model 389 was introduced in 2006. As part of the celebration, Peterbilt presented the milestone truck, equipped with the limited-release Model 389X special edition package, to Massey Motor Freight, a nationwide freight shipping service based in Nacogdoches, Texas, according to the press release.

According to Peterbilt, the Model 389 will end its production run at the end of the year. Its successor, the New Model 589 introduced earlier this year, is now available for order through any of Peterbilt’s 425+ dealer locations in North America. Model 589 production begins January 2024 at Peterbilt’s factory in Denton, Texas.

Vipar Heavy Duty hires new director of business for Latin America

Cinthya Rivera has more than seven years of experience in sales and market development, primarily in the commercial vehicle industry.

By Kevin Linger

Managing Editor/Producer of Fleet Equipment Magazine

Published: May 4, 2024

The Vipar Heavy Duty Family of Companies announced that Cinthya Rivera has joined its team as Director of Business Development for Latin America. VIPAR tells us Rivera has more than seven years of experience in sales and market development, primarily in the commercial vehicle industry. Her most recent position was sales manager for North America with TMD Friction. She is based in Puebla de Zaragoza in the state of Puebla in south-central Mexico.