American Trucking Associations’ (ATA) Management Conference and Exhibition (MCE) is a content melting pot of high-level truck equipment topics, from sustainability and connectivity to safety technology and driver needs. Take one glance at the equipment that fills the Austin Convention Center and you’ll see zero-emission vehicles sitting next to tried-and-true diesel workhorses. You’ll see efficiency-boosting telematics technology situated next to video-powered driver safety and training solutions.
“The technology and services displayed in this hall will help our members navigate a challenging and changing landscape,” noted Chris Spear, ATA president and chief executive officer.
This year’s show seemed to be the largest yet in the post-COVID event world. There was notable growth in show floor traffic and a few surprising, yet recognizable names stepping up for larger visibility. Case in point: the ATA MCE Exhibit Hall was opened with a ribbon cutting ceremony sponsored by Amazon. The Hall features 175 total exhibitors, including 40 first-time attendees in more than 250,000 square feet.
“Amazon is proud to be a part of ATA’s flagship event, MCE, and to sponsor this ribbon cutting ceremony,” said Marie Druckenmiller, Amazon’s director of transportation. “The exhibit hall demonstrates the cutting-edge technology and advanced innovation taking place across trucking companies and service providers—from safety, to sustainability, to tech.”
So take a virtual walk around the ATA MCE with this photo gallery.
ATA unveiled its new Intermodal Peterbilt 579 that will criss-cross the country to bring elevate awareness about the importance of trucking.
Volvo Trucks’s SuperTruck 2 made a super impression at its booth. Volvo Trucks North America’s SuperTruck 2 exceeded expectations and the U.S. Department of Energy’s goal of 100% freight efficiency improvement over their 2009 baseline. The SuperTruck 2 achieved a 134% increase in freight efficiency, according to the OEM.
From the new Peterbilt 589 to its zero-emissions lineup, and a surprise appearance of DAF, Peterbilt had its full on-highway lineup on display.
International had the Navistar Financial team on hand to talk about the recent relaunch of its retail capabilities. (More to come.)
Kenworth Trucks offered a glimpse into the hydrogen fuel-cell future.
Outside the convention hall, Mack Trucks held ride and drives of its medium-duty electric truck, while the Anthem anchored the booth inside.
Amazon was hugely visible at this year’s ATA MCE. (So much so that it’s hard to get a picture of a truck and a sign hanging 10 feet above it.)
The hall was lined with technology packed booth that offered every conceivable truck data dashboard and connected equipment solutions.
