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Continental receives three CES 2021 Innovation Awards

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David Sickels is the Associate Editor of Tire Review and Fleet Equipment magazines. He has a history of working in the media, marketing and automotive industries in both print and online.

Continental has been selected for three CES 2021 Innovation Honoree Awards.

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Its Transparent Trailer technology and its Advanced Radar Sensor (ARS) 540 were awarded in the Vehicle Intelligence and Transportation product category, while its Ac2ated sound partnership was recognized in the In-Vehicle Entertainment and Safety category.

The Transparent Trailer technology extends Continental’s trailering portfolio to allow drivers to “see through” a trailer in haul and check the area behind and beside it, the company says. Based on Continental’s Surround View system, the technology enables safer driving while towing, Continental says. Two cameras and a control unit work together to provide a panoramic view that the company says renders the trailer virtually invisible. The result is a seamless live feed for drivers to see the road and any obstacles behind the trailer.

Continental says its ARS 540 is the first production-ready 4D image radar, and supports automated driving systems all the way from partial to full automation. Continental says the ARS 540’s long-range radar sensor calculates an object’s location in addition to range, speed and azimuth angle also with its elevation to create a precise map of the driving environment up to 300 meters. In particular, the elevation measuring capability of the radar sensor allows the most varied of objects, even relatively small objects, to be detected even more precisely, the company says. Additionally, Continental adds, the extended capability allows the ARS 540 to provide high-resolution detail for object identification to manage complex driving scenarios, even in adverse lighting and weather conditions, and at higher speeds.

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The final selection is a partnership that pairs Continental and Sennheiser technology to create an immersive sound experience that the company says eliminates the boundaries between reality and reproduction. The joint solution offers a scalable and adaptive sound system. Continental’s Ac2ated Sound removes conventional loudspeakers from the vehicle and replaces them with small and lightweight actuators that excite surfaces. The newly added headrest audio feature provides a unique experience of individualized listening zones with a fully invisible integration, the company says. Sennheiser’s Ambeo Mobility leverages the audio specialist’s Ambeo 3D audio technology to deliver an immersive and natural in-car sound experience, Continental adds.

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