Double Coin and China Manufacturers Alliance have launched the “Smart Money Tire Drawing,” the company’s first-ever ongoing quarterly tire giveaway for the following eligible steer tires: FR605, RR680, RR300 and RT600.

Participants can enter the quarterly drawing by signing up on Double Coin’s new blog page. The first drawing has officially started and a winner will be chosen at random on Aug. 31.

“We recently established Double Coin accounts on Twitter, Facebook and LinkedIn,” said Aaron Murphy, vice president of CMA/Double Coin. “As part of our marketing efforts to further enhance Double Coin’s customer service, we have implemented a social media strategy this year. This new initiative includes the ‘Smart Money Tire Drawing,’ which is a perfect way to engage our followers and provide them with an opportunity to win a set of steer tires.”