Four trends that will affect your next set of truck tires

Four trends that will affect your next set of truck tires

I’ve spent my fair share of time around truck tire dealers, and I’ll tell you what–-they are one heck of a dedicated group of people. They want you to have the truck tires you need, dedicating their lives to getting you the right rubber for your application-–long-haul, last mile delivery, forestry, fighting crime, whatever. Nowadays, it’s sometimes more of a “take what we can get” truck tire scenario. We all know about the supply issues, and this isn’t going away anytime soon. So how do you plan for your next set of tires in this cruel world?

You swallow the red pill, dive into the Matrix, and study the trends going on behind the scenes that are going to have lasting effects on your next tire purchase – and the next, and the next. And if I were a betting man, I’d say Gary Schroeder, Cooper Tire executive director of global truck & bus tires, makes that red pill part of his morning vitamin intake regimen. A superhero of sorts in the realm of commercial tire data, Schroeder always has his finger on the pulse of the industry, and at this year’s K&M tire dealer conference he gave dealers a rundown of four commercial trends that will affect their businesses in the immediate future, which in turn, will have a direct effect on fleets.

For example, Schroeder told dealers to stock up on 19.5-in. tires to have plenty in stock for the fast-growing last mile delivery segment. So, if you’re running trucks with popular size fitments like 16-, 17.5- and 19.5-in. tires, you might not experience the same supply constraints as your neighbor running 22.5s.

For all of Schroeder’s truck tire trends, visit our sister brand Tire Review for the full story below:

You May Also Like

LSI promotes new Hot Shot’s Secret brand manager

Steinmetz will be developing the long-term brand vision and strategy for Hot Shot’s Secret performance.

Lubrication Specialties (LSI), manufacturer of Hot Shot’s Secret, recently announced the promotion of Josh Steinmetz to Hot Shot’s Secret brand manager. Since Steinmetz’s employment in 2019, he first worked as digital marketing manager before being promoted to e-commerce and digital marketing manager.

In his capacity as brand manager for the fastest-growing performance lubricant brand in the US, Steinmetz will be developing and defining the long-term brand vision and strategy for Hot Shot’s Secret performance and preventative maintenance additives, oils and fluids. He will direct the brand’s messaging, goals and promise and will develop the best go-to-market strategy to ensure market share and sales. As brand manager, he will oversee all brand messaging, packaging, and media buys, and provide valuable input on new product development for diverse markets.

Alta eMobility to service, distribute BorgWarner DC fast chargers

Alta eMobility customers interested in DCFCs can contact Alta eMobility directly for charger installation.

Bridgestone on pace to achieve record YOY Bandag growth

Retreading is an important solution fleets are incorporating into their tire programs that not only extends the life of tires, but helps reduce environmental impact.

HERE Technologies offers brand-specific search

This new capability is a further step in enabling HERE customers and partners to deliver differentiated services.

Goodyear, Gatik demonstrate accurate tire-road friction potential estimate

The breakthrough will add more utility to what a tire can deliver by providing critical data that can help enhance vehicle safety.

Other Posts

EVs roll into the data-centric Geotab Connect 2023

Take a look at how Geotab’s data-centeric conference makes the OEM connection.

Rivian-electric-truck-geotab-1400
The future of connected vehicles

EVs, OEM integrations and what it means to actually use vehicle data to improve operations.

Geotab-future-connected-vehicle-1400
Sustainability, safety take center stage at Geotab Connect 2023

Technicians are now predictive maintenance managers and fleet managers are now making big decisions based on data-driven business intelligence.

Geotab-CEO-sustainability-1400
Freightliner SuperTruck 2 highlights new efficiency technologies

Four key areas drive the Freightliner SuperTruck 2 freight efficiency to new heights.

Freightliner-SuperTruck2-Fuel-Efficiency-1400