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FE On the Road: Kenworth’s Icon 900 aims to keep drivers in the fleet’s seats


Jason Morgan is the content director of Fleet Equipment. He has more than 15 years of B2B journalism experience covering the likes of trucking and construction equipment, real estate, movies and craft beer industries.

With the driver shortage putting pressure on fleets to employ drivers and keep them in their seats, OEs are offering premium reward trucks as an equipment-based solution to entice drivers to their business. Kenworth’s limited edition Icon 900 is definitely an eye-catching, head-turning, chromed-out killer of a trucker’s truck, but what does it offer a fleet looking to improve its bottom line? Watch the video above to find out. And then head over to our FE On the Road video hub to catch up on the previous episodes.

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