Luber-finer reports successful 2012 MATS

Luber-finer reports successful 2012 MATS

During MATS, Luber-finer gave away a SiriusXM Satellite Radio with a $50 prepaid subscription card each day of the show. In addition, the company's director of heavy-duty sales Pete Haskell, and vice president of sales John Casanova participated in an interview on WLW/XM166 that reached an audience of over one million listeners.

In addition to displaying its comprehensive range of filtration products, during the 2012 Mid-America Trucking Show (MATS), Luber-finer gave away a SiriusXM Satellite Radio with a $50 prepaid subscription card each day of the show. Winners were announced on the company’s Facebook and Twitter channels.

Luber-finer said it congratulates the following winners: Eric Jackson, owner of Jackson Transportation, Fleetpride; T.J. Echols, owner of Echols Trucking; and Chris Padella, a driver with Muma Logging.

Also during MATS, Pete Haskell and John Casanova, Luber-finer’s director of heavy-duty sales and vice president of sales, respectively, participated in an interview on WLW/XM166 that reached an audience of over one million listeners.

With some 70,000 attendees, the 2012 show was one of Luber-finer’s most successful MATS events in recent memory, the company said. Following a successful launch of its new brand image during the 2011 MATS event, today’s Luber-finer heavy-duty filter brand continues to prove why it’s “Built To Do More,” according to the company.
“The Mid-America Trucking Show is important to us because it reaffirms the fact that Luber-finer has the best customers in the industry,” said Casanova. “It’s great to hear stories from our customers about their dedication throughout the years to Luber-finer filters. So many owner/operators, fleet managers and service providers trust and rely on Luber-finer filters and we owe our success to them.” 


You May Also Like

Peterbilt introduces Digital Vision System-Mirrors

Available on Models 579 and 567, Peterbilt says the DVS-M uses HDR cameras integrated into the mirrors to display video on interior monitors.


Peterbilt launched its new Digital Vision System-Mirrors (DVS-M) in the Models 579 and 567. The company says the DVS-M uses one High Dynamic Range (HDR) camera integrated into the driver side mirror head and two HDR cameras integrated into the passenger side mirror head. All three cameras feature hydrophobic lenses to repel water, ice and dust, which ensures visibility during harsh conditions.

Hendrickson acquires Reyco Granning suspension business

Hendrickson expands its suspension solutions portfolio for medium- and heavy-duty vehicles while maintaining brand independence.

SAMPA celebrates 30 years

The heavy-duty spare parts company marked the milestone at Automechanika Istanbul. with a specially themed 30th anniversary booth.

HDA’s Colorado Brake & Supply announces acquisition

The HDA Truck Pride member has acquired Pueblo Brake & Clutch, Inc., another local heavy-duty truck parts provider, with 59 years of service.

BettsHD, Featherwing offer roll-off refuse fenders

According to BettsHD, the new Featherwing refuse / roll-off fenders are custom-designed for all tandem and tri-axle applications.


Other Posts

Doleco adds custom production services at new manufacturing facility

The Charlotte, NC location will house manufacturing, product testing and warehousing, while offering new custom production services.

Eaton to offer fuses for electric trucks

Eaton says it can increase current capability by either design modifications or paralleling multiple fuses.

Daimler announces battery repairing, remanufacturing, repurposing and recycling program

DTNA says the circular economy approach strives to extend the usability of rare-earth materials and products.

Fultra promotes chief procurement officer

Before taking this leadership position at its parent company, Kinsley spent over 12 years as the vice president of materials at East Mfg.