Last Peterbilt Model 389 raises $1.5M for charity, so far

Last Peterbilt Model 389 raises $1.5M for charity, so far

Peterbilt and Rush Truck Centers split $1.5M between two charities, the last Model 389 is now part of a sweepstakes which will benefit a third.

After auctioning off the last ever produced Model 389, Peterbilt Motors Company and Rush Truck Centers announced a total of $1.5M in donations, split evenly between Truckers Against Trafficking (TAT) and Wreaths Across America (WAA). Rush Truck centers is contributing $625,000 to both TAT and WAA, while Peterbilt says it will equally split proceeds from the sale of the truck, donating $125,000 to each charity.

“It is very fitting that the proceeds from the last Model 389 will support these two worthy organizations,” said Jason Skoog, Peterbilt general manager and PACCAR vice president. “We thoughtfully selected TAT and WAA as the recipients of this donation to help fund their efforts in supporting our trucking community, specifically combatting human trafficking and honoring our fallen soldiers. We are proud to stand with them and look forward to seeing all the great work they will accomplish in the years ahead.”

“Rush Enterprises is proud to join Peterbilt Motors Company in supporting Truckers Against Trafficking and Wreaths Across America,” said Rusty Rush, chairman, chief executive officer, and president of Rush Truck Centers, Inc. “We all can take part in protecting the more vulnerable members of our society, and Truckers Against Trafficking’s efforts to aid law enforcement in the recovery of victims of human trafficking is truly life-saving work. Further, the mission of Wreaths Across America, to honor those who serve, especially those who have made the ultimate sacrifice for our country, while inspiring the next generation to value our freedoms, is important to me personally as well as to countless Rush Enterprises employees who have served in the armed forces or who come from military families,” Rush added.

The auction was held during the Peterbilt dealer meeting in February 2023. Peterbilt tells us the last Model 389 will be the centerpiece of a Rush Truck Centers sweepstakes running throughout 2024 to raise additional funds for a third charity, the Wounded Warrior Project.

You May Also Like

ACT Research data shows Class 8 order surge paused

At a seasonally adjusted 17,100 units, March marks the first month since May 2023 for seasonally adjusted activity below 20,000 units.


According to ACT Research, March preliminary North America Class 8 net orders came in at 17,300 units, down 10,400 units from February and down 8.7% from a year ago. The company adds that a very middling seasonal factor, 1.3%, reduces March’s intake to 17,100 units (206,000 SAAR), down 8.6% from February. March marks the first month since May 2023 for seasonally adjusted activity below 20,000 units.

Volvo Group to build new heavy-duty truck manufacturing plant in Mexico

Volvo expects the plant to be operational in 2026.

J&R Schugel wraps Kenworth T680s to support driver causes

After a driver beat breast cancer, the company wrapped her truck in pink and white to support her goal of raising awareness.

FTR: Class 8 orders down more than 30% month-over-month

Despite the substantial drop from February, FTR says the market is performing well, as March orders are on track with 2023.

A ‘Toward Zero’ emissions Q&A with Volvo Trucks’s Roger Alm

Talking through the challenges, the technological advances, and the strategies for a sustainable future.


Other Posts

ACT Research trailer report finds carriers with ‘reduced willingness to invest in equipment’

ACT Research says limited capex and companies saving money to meet EPA regulations are currently weighing on trailer demand.

Peterbilt offers Cummins X15N natural gas engine in Models 579, 567, 520

Orders are scheduled for production in Q3 of this year.

Range Energy receives $23.5M in new financing for electric trailers

This recent funding follows the company’s $8M seed round from November 2022, bringing total funding to $31.5M.

MEMA responds to finalized EPA Phase 3 standards

MEMA and its members welcome the EPA’s final rule for Greenhouse Gas Emissions Standards for Heavy-Duty Vehicles.