It’s easy to broad brush technology and make it sound like things just happen instantly. But they don’t. The reality is that platform integrations can take a while (years, in some cases) and multiple log-ins are a daily business reality. My stomach drops every time I open a website that asks me for my username and password, which I’ve already changed 15 times and can no longer remember. This is true for fleet managers and drivers alike. Fleet management platforms, driver training platforms and service platforms are just a couple of log-in examples.
For David Riordan, executive vice president and general manager of enterprise with Lytx, successful fleet technology is all about making the technology logistics seamless.
To get a better sense for a driver’s mobile app experience, I connected with Riordan and Brent Tierney, field sales executive–RIAR, Lytx, at ATA MCE for a demo of the app and a discussion about how to make technology more seamless from a user perspective and more productive from a fleet perspective. Watch the video above for all of the insight.
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