Watch: Reward truck ROI with Western Star's Kelley Platt
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Watch: Reward truck ROI with Western Star President Kelley Platt


Jason Morgan is the content director of Fleet Equipment.

With the launch of the 5700XE last year, Western Star aimed to redefine the words “reward truck.” After all, what’s more rewarding than getting to jump behind the wheel of a burly truck? Many of the 5700XE features—the polished stainless steel grill surround and bumper, as well as a sun visor that provides adequate sun shade—that make it hard not to do a double take as the truck rolls down the road also serve an aerodynamics purpose to boost the truck’s efficiency. Fleets looking to retain drivers are taking a long look at the 5700XE as a potential equipment-related solution.

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You may be wondering: How are fleets calculating the reward truck ROI and putting reward trucks like this Western Star 5700XE to work? You’re about to find out during this episode of Fleet Equipment’s On the Road.

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Fleet Equipment Magazine