Premier Manufacturing sees more traffic following website redesign

David Sickels is the Senior Editor of Fleet Equipment. He has a history of working in the media, marketing and automotive industries in both print and online.

Published: Nov 3, 2020

Premier Manufacturing says website traffic is up six-fold since launching its redesigned website on July 1.

The company attributes the spike in site traffic to new built-in search engine optimization and increased social media activity with content marketing and search engine AdWords.

Hansen says Premier has also updated its logo and branding images, as well as its territory and distributor maps. Notable updates to the site include the new 820ELA Saf-T-Latch, along with product filters for pintle hitches and jacks.

There is also a “Get a Catalog” feature where site visitors can view or download a digital version of the catalog. A physical copy can also be sent.

Castrol, Safety-Kleen to launch program to reduce carbon footprint

Alongside partner Safety-Kleen, Castrol is launching MoreCircular – a program to collect used oil and re-refine it into a usable state.

By Kevin Linger

Managing Editor/Producer of Fleet Equipment Magazine

Published: Apr 26, 2024

Castrol has partnered with Safety-Kleen to launch ‘Castrol MoreCircular,’ a national program designed to reduce the carbon footprint of U.S.-based business lubricants. The company explains that ‘MoreCircular’ encompasses the entire process of collecting used oil from business customers, re-refining it and integrating re-refined base oil (RRBO) into premium lubricants for supply to businesses.